About

Mohamed A. Nassar, PhD.
Professor of Hotel Management & Marketing
BSc. 1991 and MSc. 1996 (University of Alexandria)
PhD. 2003 (University of Wales)
 

Prof. Dr. Nassar – professor of Hotel Management and Marketing at the college of Tourism and Hotels- Alexandria University. He earned his doctoral degree (PhD.) from the Cardiff school of Management at the University of Wales-UK. He has been engaged with teaching since 1991, after completing a BSc. degree in Tourism and Hotel Management in the University of Alexandria, he joined the teaching faculty and started his academic career. He also earned his MSc. from the University of Alexandria and his MPhil, in 2001, from the University of Wales/UK. He is also a certified Tourism Destination Manager and Marketer from the George Washington University in the USA, 1997. Prior to lecturing, he gained industrial experience in both public and private sector organizations and personal life experience through traveling and working in the USA, Europe and the Gulf.

Dr. Nassar has developed a varied teaching profile at the levels of undergraduate and postgraduate teaching around the UK, Egypt, Dubai, Oman and Kuwait, he taught across different courses including business environment, services management, marketing research, consumer behavior, international marketing, services marketing, and tourism development and planning. His teaching has involved a wide range of age groups (17-50), at part-time and full-time, to learners from a multitude of backgrounds, including international students and using a variety of teaching methods. Dr. Nassar has supervised a number of doctoral and research masters students to completion, and is currently supervising 2 doctoral and 4 masters students across a variety of marketing and management research projects at the University of Alexandria-Egypt.

Research Interest

Dr. Nassar’s research interest is mainly in marketing, branding and on-line advertising. He is particularly interested in the application of information and communication technologies within the broader travel and tourism industry. He is currently guiding a number of doctoral and master degree students across a variety of marketing and management research projects at the University of Alexandria.

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